The Missing Element: Communication Styles
Automotive dealers, like other business people, must look closely at their expertise in communications. And while specific sales techniques may work for some, it is certainly not going to remedy all that ails a struggling business enterprise. One can no longer assume that because they are competent and fill a consumer need that they will survive, much less prosper, in the car business. The highly competitive business of car sales is currently faced with unparalleled challenges.