“This Call May Be Recorded For Quality Purposes.” We’ve all heard this disclaimer from time to time, but what does it really mean? Everything? Or nothing? Many companies use call tracking and recording services to measure advertising response, capture caller information and monitor sales performance. While tracking technology provides useful business intelligence, in most enterprises call tracking data is rarely analyzed and severely underutilized. Are you really using those recordings and accompanying meta-data for quality purposes?
It’s no secret. The automotive industry has been struggling when it comes to handling internet leads and phone-ups. As the hypothetical “UPs bus” continues to run out of gas, our need to develop alternative methods of securing appointments and sales has become paramount.
Have you ever wondered why, after utilizing innovative sales techniques and investing a large amount of money on various promotional schemes, your business volume has maintained status quo, or even declined? More than likely there is one key element missing.