Don’t Just Track Activity – Drive Productivity & Profitability

“This Call May Be Recorded For Quality Purposes.” We’ve all heard this disclaimer from time to time, but what does it really mean? Everything? Or nothing? Many companies use call tracking and recording services to measure advertising response, capture caller information and monitor sales performance. While tracking technology provides useful business intelligence, in most enterprises call tracking data is rarely analyzed and severely underutilized. Are you really using those recordings and accompanying meta-data for quality purposes?