The Masters Series, Automotive eCommerce is a series of Documentaries educating dealers on how to harness the power of the internet for growth and profitability.

The documentaries follow two dealer operators around the country as they met with the best and brightest eCommerce experts to learn best practices, technologies and methodologies profitably employed in the industry today.  All together over 37 experts were interviewed about their specialties in over 60 hours of interviews!  The resulting product is a three disc DVD set explaining the “Three pillars to online success” defined as the 5 Organizational Structures in our industry today, 7 Process Points that maximize closing rates, and the 14 Marketing Disciplines that dealers can use today to leverage the internet for growth.  Special mini documentaries cover: How to maximize the value of third party leads, Leveraging Search Engines, Optimizing Your Site for Maximum Conversions, Next Level Marketing Tactics, Web 2.0 and Your Dealership, Connecting with your Owner base and Leading the Internet Transition in Your Store.

“In deciding who to interview and what to discuss for the documentary, our decision was actually quite easy.” Explains Jared Hamilton President, Accelerate Automotive. “We wanted to learn from the most knowledgeable experts who had proven track records in generating dealership profits.  With Dr. John’s background in psychology and his in-depth experience in creating, coaching and growing Business Development Centers he and his team have proven over and over again that they know their stuff and produce the results!  Our team spent a full day filming and learning from Dr. John and gleaned some incredible wisdom that went straight to our stores’ bottom line and will greatly enhance that of our viewers.”